Why Use a REALTOR®?



- REASONS FOR PROFESSIONAL ASSISTANCE -

All real estate licensees are not the same. Only real estate licensees who are members of the NATIONAL ASSOCIATION OF REALTORS® are properly called REALTORS®. They proudly display the REALTOR "®" logo on their business card or other marketing and sales literature. REALTORS® are committed to treat all parties to a transaction honestly. REALTORS® subscribe to a strict code of ethics and are expected to maintain a higher level of knowledge regarding the process of buying and selling real estate. An independent survey reports that 84% of home buyers would use the same REALTOR® again.
Real estate transactions involve one of the biggest financial investments most people experience in their lifetime. Transactions today usually exceed $200,000. If you had a $200,000 income tax problem, would you attempt to deal with it without the help of a CPA? If you had a $200,000 legal question, would you deal with it without the help of an attorney? Considering the small upside cost and the large downside risk, it would be foolish to consider a deal in real estate without the professional assistance of a REALTOR®.

BUYING AND SELLING REAL ESTATE IS NOT AS EASY AS IT LOOKS ON T.V.!

If you're still not convinced of the value of a REALTOR®, here are a dozen more reasons to use one:

1.Your REALTOR® can help you determine your buying power. 

Your buying power equals your financial reserves plus your borrowing capacity. If you give a REALTOR® some basic information about your available savings, income and current debt, he or she can refer you to lenders best qualified to help you. Most lenders -- banks and mortgage companies -- offer limited choices.

2. Your REALTOR® has many resources to assist you in your home search.

Sometimes the property you are seeking is available but not actively advertised in the market, and it will take some investigation by your agent to find all available properties.

3. Your REALTOR® can assist you in the selection process by providing objective information about each property. 

Agents who are REALTORS® have access to a variety of informational resources. REALTORS® can provide local community information on utilities, zoning. schools, etc. There are two things you'll want to know. First, will the property provide the environment I want for a home or investment? Second, will the property have resale value when I am ready to sell?

4. Your REALTOR® can help you negotiate.

There are a myriad of negotiating factors, including, but not limited to price, financing, terms, date of possession and often the inclusion or exclusion of repairs and furnishings or equipment. The purchase agreement should provide a period of time for you to complete appropriate inspections and investigations of the property before you are bound to complete the purchase. Your agent can advise you as to which investigations and inspections are recommended or required.

5. Your REALTOR® provides due diligence during the evaluation of the property. 

Depending on the area and property, this could include inspections for termites, dry rot, asbestos, faulty structure, roof condition, septic tank and well tests, just to name a few. Your REALTOR® can assist you in finding qualified responsible professionals to do most of these investigations and provide you with written reports. You will also want to see a preliminary report on the title of the property. Title indicates ownership of property and can be mired in confusing status of past owners or rights of access. The title to most properties will have some limitations; for example, easements (access rights) for utilities. Your REALTOR®, title company or attorney can help you resolve issues that might cause problems at a later date.

6. Your REALTOR® can help you in understanding different financing options and in identifying qualified lenders.

A lender can make or break your deal. Unscrupulous lenders will issue pre-qualification or pre-approval letters like candy and may tell you as you get further down the road that you don't qualify for a home loan. That is heartbreaking. You need a lender that looks at all the details of your lifestyle & financing needs so that they can determine the loan program that fits you best. Having the right loan program can provide savings that add up to big money over the many years that your home loan spans.

7. Your REALTOR® can guide you through the closing process and make sure everything flows together smoothly.

Your REALTOR® will be there to help you when the unforeseen issues occur--large or small. Buyers back out. Sellers lose their job. Natural disasters can affect the property in the middle of your transaction. These are just a few examples, but there are are many unique situations that REALTORS® are trained to deal with. Your REALTOR®'s years of experience will help you navigate the unexpected.  
  
8. When selling your home, your REALTOR® can give you up-to-date information on what is happening in the marketplace and the price, financing, terms and condition of competing properties. 

These are key factors in getting your property sold at the best price, quickly and with minimum hassle. Your REALTOR® knows your market area well and understands how to feature your property to maximize your return on investment.  

9. Your REALTOR® markets your property to other real estate agents and the public. 

Often, your REALTOR® can recommend repairs or cosmetic work that will significantly enhance the salability of your property. Your REALTOR® markets your property to other real estate agents and the public. In many markets across the country, over 50% of real estate sales are cooperative sales; that is, a real estate agent other than yours brings in the buyer. Your REALTOR® acts as the marketing coordinator, disbursing information about your property to other real estate agents through a Multiple Listing Service or other cooperative marketing networks, open houses for agents, etc. The REALTOR® Code of Ethics requires REALTORS® to utilize these cooperative relationships when they benefit their clients.

10. Your REALTOR® will know when, where and how to advertise your property. 

There is a misconception that advertising sells real estate. The NATIONAL ASSOCIATION OF REALTORS® studies show that 82% of real estate sales are the result of agent contacts through previous clients, referrals, friends, family and personal contacts. When a property is marketed with the help of your REALTOR®, you do not have to allow strangers into your home. Your REALTOR® will generally pre-screen and accompany qualified prospects through your property.

11. Your REALTOR® can help you objectively evaluate every buyer's proposal without compromising your marketing position. 

This initial agreement is only the beginning of a process of appraisals, inspections and financing -- a lot of possible pitfalls. Your REALTOR® can help you write a legally binding, win-win agreement that will be more likely to make it through the process.

12. Your REALTOR® can help close the sale of your home. 

Between the initial sales agreement and closing (or settlement), questions may arise. For example, unexpected repairs are required to obtain financing or a cloud in the title is discovered. The required paperwork alone is overwhelming for most sellers. Your REALTOR® is the best person to objectively help you resolve these issues and move the transaction to closing (or settlement).

BuyWise
  SellWise
    RentWise

What my clients are saying  

"I highly recommend Shari Guess as a Realtor. She effectively negotiated for me and that was the most important requirement that I gave her. She saved me an additional $5,000 at the end. She tries very hard at everything she does and follows up very responsibly and quickly. She has excellent connections that all have contributed to saving me and making me money. I trust her and appreciate her candor and honesty. She keeps it all real and profitable for her clients. I have utilized her twice for purchases, so I’m speaking from experience."

 

~ Kent Graves

"Shari Guess is blazing a trail in the real estate industry! Agents don't actually have as much to do as they did "back in the day". Most people find their homes & apply for financing online. There is something to be said for all the effort buyers and sellers put in, in today's home buying/selling process. This is why I think Shari's rebates & fee schedule for selling are so amazing! She understands there has been a shift in the home buying process and is doing everything she can to help her clients save money. Once we realized the saving with using Shari as our agent we can't imagine ever using any other agent! She rebated us $3,200 toward our closing costs on our home purchase and could have saved the sellers much more! There is no gimmick & she was always quick to respond when we had questions! If you're buying or selling a home in North Texas... then save yourself some money & call Shari!"

 

~ Joe K.

"Shari Guess, Buy Wise Real Estate, treated me like family. She worked hard to help me find the perfect home, while doing everything in her power to keep me sane through the process. Shari puts her customers first. Rather than trying to nickle and dime everyone, she's always looking for ways to help the customer spend less, while receiving top quality service and finding the perfect home, selling a home, or both. If you want a genuine, caring, honest realtor, Shari is waiting to treat you like family too."

 

~ Kate Osio

"We have been with this amazing Realtor for the past 9+ years, she found our first starter home 8 years ago, and actually sold it for us this year at a great profit and then turned around and worked on a great deal of a lifetime on our new house. Shari does her homework, knows her comps, knows the market and is extremely diligent and thorough in her work. She is very meticulous and will fight for what you want. She will be there for you every step of the way. Support the small business owners and you will be so happy you did!"

 

~ Jessica Britton

"I've gotten a lot of good business people referred to me from volunteering with the Boy Scouts. Shari Guess is one of them. I recently bought a commercial property in Aurora, TX. She made the process easy to understand and was super cheap on fees. She is approachable and honest. When I had questions about another real estate transaction that she couldn't answer, she immediately referred me to a lawyer who could. In fact, I always walk away from a conversation with her feeling like I've learned something I can use, and that she cares about me as a client. When I asked her about selling a house that was pretty ugly, she gave me a sincere appraisal of the house and several good alternatives to what I could to do, one of which ended up making me more money."

 

~ Jennifer Prentice

"Best Realtor in the game ... Shari is hardworking, pays close attention to the smallest details. Shari is also a very kind person and also very patient with any client she is working with. By far the best in Wise County and surrounding areas!"

 

~ Jill Rivera

"Shari did a great job representing us. She worked hard to answer any questions promptly. She was methodical about working through each piece of info which was needed or came up throughout the process."

 

~ Diane Beltran

"I can not say enough good things about Shari! When my house burned down, we rented a home from her. She made the entire process from start to finish go extremely smooth! I have never rented from someone like Shari! She’s honest and dependable, and those are hard things to find these days!"

 

~ Jamie Bitner

"Shari sold our home last year for our full asking price, and we had 3 offers the first weekend. Great communication throughout the entire process. Easiest listing I've ever had. Thanks Shari!"

 

~ Todd Henderson

"Shari is a GREAT Realtor. She helped us find the new construction home that was PERFECT for our little family. If she didn't know the answer she was real quick to find it for us. She constantly was checking in with us wanting to know if there was anything she could do for us. We would for sure recommend her to ANYONE and EVERYONE who needs help selling or buying a home in the area."

 

~ Andrea Pearson

"We are very thankful we contacted Shari to help us sell our home. Shari is honest, hard-working, extremely thorough, and is careful to regard every detail. She is consistently available for questions, updates, or anything at all. Shari spent numerous hours photographing our house and noting every detail possible to create the perfect listing. Her time was worthwhile, as our house was under contract within a couple of days. We only wish we had contacted her sooner!"

 

~ Breanne Fernihough

"First time home buyers and she made the process smooth sailing!! She was a terrific negotiator, superb at keeping us in the loop, and very communicative! We had a great experience and would definitely recommend!!!"

 

~ Garrett Wagner

"As I buy and sell homes, Shari has been invaluable in getting through the maze of negotiation, documentation, and financing involved. Her broad knowledge of real estate law and procedure has helped me avoid potentially costly mistakes. I won’t buy or sell without her at my side. I recommend her without reservation to anyone who is looking for professionalism, dedication, integrity, and uncompromising loyalty."

 

~ Donald Felton

"Shari, we want to thank you for making our home buying process a complete success.  You brought to the table the experience and knowledge of the industry that we lacked. You continued to work hard on our purchase without ever losing a personal touch. We sincerely appreciate all of your effort and will definitely spread the word about your company!"

 

~ Terri Lee

"A few months ago my husband & I decided we wanted to move to another house & scale down...We had seen a house in a surrounding area & called the number on the sign. Shari Guess agreed to meet me there within the hour. The first moment that we met I felt that I had known her for a long time. She asked a few questions & then started advising me ... I found her to be the most personable & knowledgeable real estate person that I had ever worked with. She was outstanding in her knowledge of the houses in our price range & we took many trips to look at every possibility there was...We sold our home & she helped us find & buy our new home as well. I still don't know to this day how she knew all of the questions & answers, but she did. We could NOT have done any of it without her & she was the most valuable real estate agent that I have ever known. We will never buy or sell a house again without using her. If you want to sell your home the right way with the right person, call Shari Guess."

 

~ Cherri Hawthorne

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